RED´S PUBLISHED AND UNPUBLISHED ARTICLES
NATURAL PRODUCT PACKAGING /// feature article for Global Cosmetic Magazine 12/07
Consumers seeking organic and natural products look for brands that speak to their lifestyle approach. The packaging of such products must appeal to this contemporary mind-set.
In today´s crowded marketplace, it is extremely difficult for a cosmetic product to stand out among the many others on the shelf. The current rise in popularity of natural products makes today the perfect time to introduce a whole new experience to beauty product packaging. It is imperative that companies place emphasis on packaging for subtle yet strong brand execution, and in so doing, communicate a contemporary philosophy while ensuring their distinct place in the natural cosmetics market. /// Read the whole story
BRAND DESIGN & PACKAGING /// 09/07
In our fast-paced world, architecture, fashion, art, and design are constantly progressing. In fact, the aesthetic of our surroundings has changed immensely in the last 30+ years. Yet when I walk into a supermarket, what awaits me are shelves full of the same old packaging in dire need of a makeover. Even when new food trends are introduced to the market, only a select few products manage to distinguish themselves; most rely on dated fine-foods packaging and brand design. Some brands do stand out, such as Mountain Dew that featured a controversial strategy of re-wrapping their aluminum bottles in a variety of new illustrations. This type of design may be attention-grabbing but provides only a short-term solution and does not lend credibility to the product. The aim of successful packaging is a healthy evolution that would look at design through a new lens. When will brand designers and marketers finally start to deliver imaginative and favorable solutions to today´s living? /// Read the whole story
GREEN HOSPITALITY /// 08/07
Today, all industries need highly innovative and futuristic ideas to make responsible business, profitable business. The future we envisioned as children consisted of flying cars, robots and getting things at the push of a button. Now we know that our future is based on sustainable bottles, wind and solar energy, hybrid motors and environmentally friendly materials. In short, our future is about preserving our environment. This is a challenging era for developers, designers, architects, brand designers and marketers as sustainable development demands our attention more than ever. "Green" is the only future we have and the lodging industry must widely start seeing "green" practices as a requisite of success, not just an economical option. All parts of every industry need highly innovative and futuristic ideas in the most integral sense possible to make responsible business, profitable business. /// Read the whole story
CLIENT NOTES
Red´s creativity produces more than a short term hit. Her work has the power to stay fresh no matter how often you look at it.
HARALD KATZMAIR, PH.D
Founder and CEO
FAS.research.Inc | FAS.research GesmbH
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Recently we became involved with Terrafusion, a company that had been providing innovative eco solutions to the construction industry for over 9 years with limited sales. The business needed a new image, packaging and branding, with Tripple Red´s vision and insight the business has rapidly transformed in the last 6 months into a multi-national business with operations being established in Africa, Europe, the Middle East, Ireland, the USA and the Caribbean.
Michael Irving
Principal
A & D Limited
International Distributor for Terrafusion
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